Built for high mountain environments, Direct Alpine is known for technical apparel innovation rooted in sustainability since 1997. The Direct Alpine athlete team has always played an important role in the brand’s history, from product development and idea generation, to creating excitement for the brand.
“It’s been less than a year since we established distribution and operations in Eagle, Colorado, including a dedicated website for North America,” says Dimitar Dimitrov with Direct Alpine USA. “The next big focus is to engage with fans and key influencers in the U.S. market on a deeper level, which will ultimately support our dealers and customers in North America.”
Direct Alpine invites high alpine enthusiasts, including backcountry skiers, alpinists and climbers who enjoy testing gear and sharing their experiences online, to apply. Individuals will be selected based on a number of factors, including social media presence, photographs, videos, words and experience in the outdoors. Ideal candidates are actively promoting skiing, climbing and other high mountain endeavors, and should have a solid social media presence. Ambassadors will receive Direct Alpine apparel and outerwear to test and review each season, plus additional swag and sales incentives.
Headquartered in the Czech Republic, Direct Alpine produces 95-percent of its product collection in Europe, adhering to strict environmental and manufacturing standards. Recognized for technical apparel innovation and a commitment to sustainability, Direct Alpine offers the latest technologies, premium materials, and a distinguishably European approach to design.
Interested parties can apply online at https://directalpine.pgtb.me/HTFq5H or visit directalpine.us to learn more.
]]>Also, you can win an amazing jacket in our daily giveaway or take part in our pro purchase sale. See you at the show!
]]>As a critical first step, the brand established distribution and operations based in Eagle, Colo. The central location in the Rocky Mountains allows better service and infrastructure for retailers, including faster delivery times and greater flexibility to adapt to seasonal trends. As a new brand, now entering the US market, the company can provide the retailers with special offers and conditions.
“The first goal was to secure distribution in Colorado,” says Tony Chalakov with Direct Alpine. “This allows us to provide quality service for retail partners, while keeping prices competitive for our North American customers. Colorado is extremely supportive of the outdoor industry, and most importantly the location allows us to stay rooted in the outdoors.”
Headquartered in the Czech Republic, Direct Alpine produces 95-percent of its product collection in Europe, adhering to strict environmental and manufacturing standards. This provides full oversight into the design and production processes, from CAD drawings and sewing to product testing and quality control. Recognized for technical apparel innovation and a commitment to sustainability, Direct Alpine offers the latest technologies, premium materials, and a distinguishably European approach to design.
Following the brand’s growing success in Europe and Asia, Direct Alpine brings its unique value proposition to the North American market. Today’s outdoor consumer is looking to standout in the ‘sea of sameness’, while also being conscious of where and how their gear is made. Direct Alpine meets the growing demand for styles and colors made popular in the European alpine community, sought after by a growing demographic of athletes that want to look different, but without the environmental impact or social implications of gear made in China or Sri Lanka.
Visit Direct Alpine at the upcoming 2018 Outdoor Retailer + Snow Show in Denver, January 2018, at Booth: 27130-SL. Contact Tony Chalakov (tony@xcosports.com, +1 970 515 3535) to book a retailer appointment or Theresa Graven (Theresa@treehousepr.com, +1 970 764 7783) for media appointments.
Built for high mountain environments, Direct Alpine is the direct route to the top, goal or given purpose, without any deviations, sidesteps or compromises. Since 1997 the brand is known for technical apparel innovation with an excellent ratio of functionality, quality and value, backed by a three-year warranty. Headquartered in Europe, Direct Alpine produces 95-percent of its product collection in the Czech Republic, to the utmost environmental standards. Over the years and mostly through word of mouth, Direct Alpine is sold in 24 countries worldwide.
]]>What we mean:
Nature Friendly® clothing is assembled from materials sourced from other developed countries outside of Europe, such as Japan, South Korea or the USA. These countries adhere to maximum environmental standards where all waste is liquidated ecologically and no harmful substances are introduced to the environment. The Nature Friendly® line is always produced in Europe, most often in the Czech Republic, adhering to some of the highest statutory environmental and workplace standards in the world.
Nature Top Friendly® clothing is exclusively manufactured and sourced in European countries. In practice this means during the production or dyeing of fabrics all waste is ecologically liquidated and waste water is treated (recycled?) when it comes out of the factory. Sourcing and manufacturing within European countries drastically minimizes the carbon footprint caused by shipping goods over long distances. Certain products in this collection are also manufactured from recycled material or can be recycled easily.
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Another variation is the Gelanots HB - a polyurethane hydrophilic monolitic membrane with extreme thinness (12 – 15 micron). In addition to maintaining the basic features of waterproofness and windproofness, this membrane will keep you comfortable under wet and humid conditions through its high breathability up to 39.000 g/m2/24h in B1 testing. Again eco – friendly non fluorinated fabric, made by Toyota Tsusho (Japan).
Well, we will keep you informed on the materials Direct Alpine chooses for its clothes!
]]>18.06 - 21.06.2017 - Direct Alpine will be presenting the new "Summer 2018" collection, at the OutDoor 2017 trade fair (Friedrichshafen). You can meet the team, get familiar with the new collection and share some experience with the guys. The spot - stand 306 hall A3!
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The Czech company Direct Alpine already won the trust and love of Europe, Chile, Korea and Japan. Now the brand is coming to the US and Canada! Inspired by the mountaineers, the climbers, the adventure seekers, Direct Alpine clothes offer the comfort, protection and freedom of movement these sports require. Paying attention to the details, the perfect cut and the highest quality materials, the company is the choice of the well informed, active customer and all outdoor fans. The company was found in 1997 in the Czech Republic, by Radek Nováček and Jirka Sika, friends of many years and climbing buddies. Ever since they put their love for the outdoors into the clothes they produce - the formula for success - proven to be!
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