GREEN - Follow the right green way
Ecology and permanently sustainable development are not just empty phrases for DIRECTALPINE. We are not hypocrites. We have never gone down the empty “green marketing” route. We’ve never waved green flags, certificates or pretty labels in your face. We live within nature, we love it, and we also do our work based on this. Consideration for nature is at the very core of DIRECTALPINE work. The vast majority of development and production systems are located in developed countries with the world’s highest environmental standards, such as European Union, Japan, South Korea and the USA.
The essence of permanently sustainable development is minimum environmental impact and a decent and fair approach to nature. Please keep this in mind when you are shopping. Focus on clothing made in countries with high environmental standards that are precisely defined and easy to check.
We want to assure you that our products meet these criteria. How specifically:
We designate all DIRECTALPINE highly eco-friendly products as “NATURE TOP FRIENDLY”. Development and production of these products is implemented entirely in countries with highest ecological standards. During production or dyeing of fabrics all waste is ecologically liquidated and waste water is treated when it comes out of the factory. Nature Top Friendly clothing is manufactured exclusively in European countries from materials that also come from Europe. This minimizes the ecological footprint caused by shipping goods over long distances. Everything is done within European countries. If products are manufactured from recycled material or can be recycled easily, we also mark this on specific products.
We designate all other DIRECTALPINE eco-friendly products as “NATURE FRIENDLY”. We assemble these products from materials coming from developed countries with maximum environmental standards, such as Japan, South Korea or the USA. Naturally in these countries all waste is liquidated ecologically, so no harmful substances pollute nature and the environment of these countries’ residents.
All suppliers are required to provide the necessary documentation proving they meet our standards of environmental protection and social aspects.
We love nature, we think about it, and our behavior is based on this. Please do the same and let’s follow the right green way together.